Hybrid helps make G'day USA a G'night for TFI
Hybrid client, Thomas Foods International, once again played a starring role at this year's G'day USA Black Tie Gala Dinner, in Los Angeles.
Hybrid was delighted to help TFI leverage their support of this high profile international event and promote the Thomas Foods brand to North America.
Celebrity Chef, Curtis Stone, prepared the menu for the 1000 star-studded dinner guests. With Thomas Farms' Australian lamb as the main feature, Hybrid produced a film of Curtis and Thomas Farms CEO, Darren Thomas, preparing the main dish, which was played to the guests on the night.
To generate engagement between the Thomas Foods and the event participants, Hybrid also created the 'TFI Boomerang Challenge'. Hybrid developed a mobile phone app/game that allowed the guests to throw a virtual boomerang around the dinner tables – the more times they caught the boomerang on their phone, the more chances they had to win instant prizes.